I enjoyed the film Thank You for Smoking. It brought out so many real world issues about a controversial industry but in an entertaining way. It also made me think more about my own priorities for a future job.
I could not work in the vape area of RJ Reynolds Tobacco. To me it’s an ethical issue of knowing that the company itself is in the tobacco industry and is aware of the dangers to a person’s health from the products it sells. I couldn’t work in an industry that has been directly linked to people’s severe illnesses and deaths. Even though vaping (also known as e-cigarettes) is not using tobacco and people may consider it better than smoking cigarettes, its harmful effects are now being seen and proven to be dangerous.
Nicotine and other chemicals are inhaled when a person smokes cigarettes or vapes and nicotine is both addictive and dangerous. Nicotine can also affect brain development in younger users since the brain develops until the age of 25. The other chemicals can contain metals and are also harmful. Also the aerosol that gets inhaled from a vape has been linked to inflammation which causes lung damage and organ damage. There have been studies which show that younger people who vape are also more likely to smoke cigarettes later on.
I wouldn’t want to be involved with a company that makes tobacco or vaping products because I think I would feel that I’m also partly contributing to harming someone’s health. There are 480,000 deaths in the US every year due to cancer, lung disease and heart disease and smoking is thought to be the cause of this.
I know it’s a choice and people are not being forced to smoke cigarettes or use a vape but these products are still all around us. Even though advertising and marketing of tobacco products has been more regulated over the years it’s still in front of us. In 1964 the Surgeon General’s report linked tobacco and health issues and in 1971 tv and radio were banned from airing tobacco ads. Then in 1998 the Masters Settlement Agreement put even more regulations on tobacco companies by prohibiting them from advertising on transit and billboard ads, sponsoring certain events, paid product placement and marketing to people under 18.
$8.49bn is spent by the top 10 companies on marketing and 96% is on point of sale marketing. That is a huge number. Vape advertising is currently not as regulated as tobacco. Ads are allowed on tv but in September 2019 most of the major networks voluntarily stopped taking these ads because they have reports of the growing usage by teens and the illnesses that have resulted from vaping. In 2019, $57 million was spent by the e-cigarette industry on broadcast commercials so that’s a lot of money the broadcast companies are giving up. But I wonder whether that’s because of their ethics or wanting to avoid controversy.
I think it’s interesting that at the local level many states have focused on restricting where tobacco products can be sold instead of getting involved in restricting advertising because they don’t want to be faced with First Amendment issues. That also means that there are a lot of ads at the places that can sell tobacco products like gas stations and convenience stores. These kinds of places are exactly where teens and young adults go for snacks or intentionally for vapes and will be presented with colorful, eye catching ads. And the delicious flavors of the vape cartridges! Fruit flavors were banned in 2020 but were still illegally available from imports from China. In May 2026 though the FDA authorized fruit flavors for vapes for adult smokers. I think the under age smokers will likely be able to get them somehow. As of 2019 25.4% of high school seniors had vaped in the last 30 days which shows that under age people can easily get these products.
I’m sure that many people would take a job in a company that makes vapes by thinking it’s just business or just a job. Just like working at an alcohol company or a casino and let the users or consumers decide for themselves. The pay and benefits may be good—but for me there’s too many industries that will likely offer a comparable package and will let me sleep at night!


